Reach was tasked with growing awareness to Mionetto’s Prosecco line and increase new followers by partnering with food and beverage influencers. Four influencers across two regions were activated on Instagram to post organic content about how they use the product and called their audience to follow Minetto’s page to see cocktail recipes with the product. This campaign was running during Mionetto’s spring promotional period, so influencers provided a CTA on where to buy.