Home Depot and Reach partnered for a seasonal campaign ‘Your Space’ based around what the influencers did with their backyard to make it ‘your space’- all sourced through Home Depot. Influencers within the home segment were activated to drive awareness and engagement about what they did and how easy the process was to drive DIYers to Home Depot.
The Goal
Build awareness about products and services offered at Home Depot to make your perfect backyard space.
Provide inspiration to their followers on how to make their space come alive.
The Strategy
-Activate 4 influencers within the home and remodel segment with audience who are avid DIYers.
-Influencers would provide their ideas and plans to show how easy and cost effective the process was all through Home Depot.
