DirecTV & AT&T
Emerging Voices and NFL Sunday Ticket
DirecTV and At&t partner with Reach to activate an influencer campaign to promote the Emerging Voices series with At&t and NFL Sunday Ticket with DirecTV. Influencers posted across top platforms to promote both services, and encouraged their audience to join them by subscribing with their unique promo code.
At&t Emerging Voices
The Goal
Drive awareness and subscribers to the new video series by partnering with music and lifestyle influencers across social platforms.
The Strategy
-Reach partnered with influencers with strong music and cultural audiences across the US and activated them on all social platforms to increase the reach and awareness of the series.
-Instagram stores and posts, twitter, and TikTok
-Influencers used their own unique take on the campaign by offering their audience insight into a new music discovery platform, performed unique dance videos to the music, created their own mix to it to drive awareness and subscribers to the music series.
Influencers
5
Social Platforms
4
Total Interactions
2.5M
Total Reach
9.3M
Total Clicks
32.5K
Engagement Rate
6.5%
NFL Sunday Ticket
The Goal
Grow subscribers to NFL Sunday Ticket.TV through DirecTV with 9 weeks left in the regular season.
The Strategy
-Utilize pro football athlete influencers who have a strong audience involved in fantasy football to direct them to subscribe to track their players.
-Share benefits about the service and how the influencers use it on the go, at home, or on the road. Offering a 15% off discount code was used to promote new users to subscribe.
-Influencers shared their favorite fantasy match ups and urged their audience to subscribe for a discounted offer only through them.
